Amy · Patterns & Motion · Coral · Lime · Lavender
Patterns & motion.
For video, motion graphics, and social only. Web pages stay clean — no background patterns. Patterns compete with copy at web scale.
Tier 1 · Background textures · monochrome · use everywhere
Background textures
Grey lines only · 4–7% opacity · text always readable
Rule: Tier 1 patterns use rgba(245,245,247, 1) stroke at 4–7% opacity. Never add color. Slow drift animation (14–20s) optional — stays invisible to the eye, feels subtly alive.
Tier 2 · Color moments · hero only · max 1 per page
Color moments
Coral · Lime · Lavender · used at full impact · never as background texture
Rule: Tier 2 uses the tri-color palette at 6–15% fill opacity with animated comets at 40–50% opacity. One Tier 2 pattern per page maximum — always in the hero or CTA block, never in body sections.
Tier 3 · Motion · video transitions · loading states · never static
Motion & transitions
Full color · for video · scene changes · AI processing states
Rule: Tier 3 is always animated — never use these as static visuals. M1 trace reveal = scroll-in trigger. M2 ripple = CTA hover. M3 scan = agent processing. M4 particles = logo intro animation. M5 pulse = idle/ready state. M6 = nav standard.