You are accountable for the marketing-sourced pipeline number every quarter. The campaigns that hit that number have real positioning underneath: the right persona, the right message, the right moment. Building that depth takes weeks, and by the time the assets are ready, the signal is cold. Amy builds complete campaign plans from your positioning and persona intelligence so campaigns launch with real depth and real speed. Every asset draws from the same Knowledge Hub, so messaging stays consistent across every channel without a manual sync between teams.
What changes · 6 shifts
CAMPAIGN & DEMAND GEN MANAGER work, done the way it should be.
01 · Full campaign
Full campaign plan in a day
Complete campaigns, strategy, copy, emails, landing pages, and a variation roadmap, all from your product positioning.
The brief that produced a half-built plan in two weeks produces a complete campaign in a day
Every channel has content. Every persona has messaging.
You review, approve, and launch
02 · Persona-specific campaigns
Persona-specific campaigns across your entire ICP
The CFO needs a different message than the CIO. Each persona gets a campaign built for their situation.
Messaging, ad copy, and nurture content built from the same positioning foundation
Run five distinct campaigns without five separate briefs
Each campaign lands specific to that buyer's priorities and buying signal
03 · Nurture sequences
Nurture sequences that move pipeline
Multi-touch flows built by persona and buying stage, not a fixed calendar.
Early-stage buyers get market context and thought leadership
Mid-funnel buyers get proof points and competitive comparison
Reactivation sequences fire on real signals — job changes, funding, hiring — pulling cold leads back into pipeline
04 · Signal-based campaigns
Signal-based campaigns that launch before the window closes
When a target account raises funding or changes leadership, the window to reach them is days. Amy responds in hours.
Signal-triggered campaigns built from your account intelligence and persona messaging
Your team is in market when the moment arrives, not after a three-week briefing cycle
The signal fires. The campaign lands.
05 · A/B variants
A/B variants generated automatically
Every campaign includes test variations for ads, emails, and landing pages, generated from your positioning in minutes.
You choose which variants to run, not which words to rewrite
Testing velocity goes from two variants per month to ten
The winning message becomes the baseline for the next campaign
06 · Attribution that
Attribution that proves pipeline
Campaigns tied to pipeline and revenue, not impressions and clicks.
Pipeline created, deal velocity, and win rates tracked per campaign
You know which campaigns, messages, and personas are driving the number
Every CFO conversation starts with data, not a defence of your spend
The Agent Network Built for This Role
The specialists backing every Campaign & Demand Gen Manager.
Demand gen at the pace of the market needs a network of specialists. One plan flows from strategy to execution, across every channel.
Core Agents
Campaign Agent — End-to-end campaign engine; planning, multi-channel execution, full asset suite
Email Agent — Nurture sequences, outbound campaigns, event follow-up; by persona, stage, signal
Social Media Agent — LinkedIn content coordinated with campaigns; executive social, paid social
Blog Agent — Campaign-anchored content and thought leadership grounded in playbook positioning
One product. One persona. A complete campaign, today.
Give us one product and one target buyer. We will build the full campaign plan: strategy, ad copy, email sequence, and landing page, ready to review before we close.