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Webinar ON DEMAND
Build an ABM programme that runs itself.
45:18
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14:22 / 45:18
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● Webinar · On Demand

Build an ABM programme
that runs itself.

Sarah Chen · Marcus Obi · Priya Nair  ·  Apr 30, 2026  ·  45 min
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Chapters
00:00
Why most ABM programmes stall — and what's different now
12:40
Live demo: ABM Agent targeting a real account list
24:15
Practitioner panel — 3× pipeline: the real numbers
36:50
Q&A — audience questions answered live
Key takeaways
Agent-run ABM outperforms manual by 3× on pipeline contribution — not because it works harder, but because it doesn't sleep, forget, or skip accounts.
The signal stack that triggers personalised outreach is the most valuable asset — not the message itself. Intent + engagement + timing beats clever copy every time.
Start with 20 target accounts, not 2,000. The agent scales precision, not volume.
The biggest unlock: separating account prioritisation (agent's job) from relationship judgment (your team's job).
● ABM Agent
This workflow runs end to end.
See the ABM Agent →
Show transcript ↓ Full text

Sarah Chen (00:00): The fundamental problem with ABM in 2024 was that it was still essentially a spreadsheet sport. You had your target list, you had your outreach cadence, and you had someone manually updating both every week. The signal-to-noise ratio was terrible…


Marcus Obi (02:14): At Brex, we had a 400-account target list and three people trying to manage personalised outreach across all of them. The math just doesn't work. You end up picking the same 40 accounts every week because that's all you can handle…